What All Email Marketers Need to Know About California’s New Sender ID Law
GRAPHICMAIL - A few weeks ago, the California appellate court made a new ruling about email sender identification that will greatly affect marketers across the U.S.: From now on, commercial email advertisements (in other words, only email sent specifically to sell a product or advertise a service) must include a domain name that is registered to the sender in the “from” line of the email, or the name of the sender or marketer on whose behalf the email was sent, to help prevent people from getting commercial emails that contain false or misrepresenting header information.
All American businesses need to be concerned about the California spam law, because if you are advertising to somebody in California, then you are under California’s jurisdiction and subject to their laws.
To be fully compliant with the law, email marketers within the U.S. need to do the following:
1. The best thing to do, ideally, is to use your own domain — not, for example, an @gmail.com or an @yahoo.com account — as your “from” address.
2. If, for some reason, you cannot do that, make sure your company name is clearly stated in the from name (such as “email@example.com”).
3. Once you’ve done that, you need to make sure that your “from” domain (for example, “tomsflowers.com”) has a whois.com record that any member of the public can look up.
4. Lastly, make sure that all the information in your whois.com listing is correct and that your registered address corresponds with the physical address in your email footer.
What this law is really all about
Overall, the intention behind the new statute is to make commercial emails more traceable and to reduce some of the deliberate misrepresentation that has become commonplace in the digital world today.
As long as you’re not using nonsense or random domain names to try and evade spam filters and fool readers about what you’re offering or who you are, and as long as you’re making an effort to identify yourself — your email marketing campaigns will be on the right side of the law.
Maybe one should look at another marketing opportunity and that is the emails we all send every day. I represent a company that has developed a solution for just those emails and thus this post.
The basic idea behind WRAPmail is to utilize the facts that almost everyone have websites (corporate and/or social network site) and also send emails every day. These emails can become complete
marketing tools and help promote, brand, sell and cross-sell in addition to drive traffic to the website and conduct research. WRAPmail is available for free (with 3rd party ads) or for a small license fee at http://www.wrapmail.com.
WRAPmail also helps search for missing children with every email sent by incorporating an optional RSS feed from the Center for Missing and Exploited Children
Leave a Comment
- SXSW News: Kenshoo Integrates with Oracle for Social Marketing March 7th 2014 AUSTIN, March 7, 2014 (ADOTAS) –- Kenshoo, the global leader in [...] more »
- Study: Consumers Want a More Personalized Mobile Home Screen March 7th 2014 ADOTAS – New research from mobile analytics company Flurry shows noteworthy [...] more »
- Twelvefold Introduces Spectrum for Video: Real-Time, URL-Level Video Ad Placements Across All Screens March 6th 2014 SAN FRANCISCO, March 6, 2013 (ADOTAS) – Twelvefold, a big [...] more »
- DataXu Adds Video to Private Exchange Capabilities March 6th 2014 BOSTON, March 6, 2014 (ADOTAS) – DataXu, a leading provider [...] more »
- YuMe, Magid and Razorfish Reveal CTV Creative Best Practices in Latest Study March 6th 2014 REDWOOD CITY, Calif., March 6, 2014 (ADOTAS) – YuMe, Inc. [...] more »
- RR Donnelley Announces $350 Million Debt Offering March 6th 2014 CHICAGO, March 6, 2014 (ADOTAS) – RR Donnelley & Sons [...] more »
- Getty Images to Showcase Free, Legal Embed Capability at SXSWi March 6th 2014 NEW YORK and AUSTIN, March 5, 2014 (ADOTAS) – Global digital [...] more »
- You Have My Data, Now Stop Retargeting Me! March 7th 2014
- The Top 5 New Video Ads: Snickers, Pepsi, HUVr, Hugo Boss March 7th 2014
- Spotlight on Search: Yahoo! Gemini vs. Google Enhanced Campaigns March 6th 2014
- 6 Trends That Reinforce the Need for Unified Data Collection March 6th 2014
- 4 Important Lessons B2B Marketers Learned in 2013 March 5th 2014
- Marketing Operations Manager - Healthcare
- Director Digital Engagements
- Website Designer
- Online Account Manager
- Online Media Buyer
- SXSW News: Kenshoo Integrates with Oracle for Social Marketing - Responsivemts | Responsivemts: [...] Report Rattles Currency's WorldBrands' Organic Facebook Reach Has Plummeted Since OctoberSXSW News: Kenshoo Integrates
- #DailyDigital It’s Friday. Facebook Is Doing Something to the Newsfeed. Again. | Trey Peden - Digital. Marketing. Management.: [...] Five Things the FTC Will Get Tough on in 2014 I wanted to read
- Jeff Yablon: of course ... there's always the question of revenue split ... interesting new service just
- Articles Written by Bob Bentz | Bob Bentz: [...] 7/14/08 — Adotas [...]