AOL Announces Beta Launch of DSP AdLearn Open Platform
ADOTAS – AOL strode onto the programmatic buying landscape today with the beta launch of its AdLearn Open Platform (AOP), essentially a DSP (demand-side platform) through which clients will be able to manage, optimize and analyze their online display campaigns over all AOL properties and Advertising.com network inventory. The platform is an outgrowth from Advertising.com’s AdLearn software, which specializes in optimization and RTB (real-time bidding) functions. AOL announced Accuen, IPG’s Mediabrands Audience Platform and iProspect would be initial beta partners with AOP.
A release issued by AOL this morning called the available inventory “the largest market of RTB inventory available,” and of course what we’re talking about is the premium, non-reserved display inventory of the combined ad networks managed by AOL, Yahoo! and Microsoft. The three joined forces back in November of 2011, forging an alliance widely interpreted as a gambit against Google’s huge share of the online ad market.
Clients will be able to use the platform either as a self-service product (a report from AdWeek published today says the user interface is comparable to WordPress’ content management system) or through a managed service with assistance from Advertising.com analysts. AdWeek also reported AOL CRO Ned Brody told the publication AOR is the first of three major Advertising.com products to be launched this year — there’s also an SSP (supply-side platform) and a real-time bidding platform coming, at unspecified dates.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
Latest News
- It’s Not Digital – It’s Mobile May 17th 2013 ADOTAS — One of the biggest mistakes advertisers can [...] more »
- Video from the Westchester Digital Summit May 17th 2013 ADOTAS – The first-ever Westchester Digital Summit was held on May [...] more »
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013 ADOTAS — Strong marketing strategies attract attention and build the [...] more »
- Adotas Poll: Tremor Video IPO Would Be A Success May 17th 2013 ADOTAS – In this week’s poll, we asked our readers: [...] more »
- Today’s Burning Question: Impact of Google I/O Announcements? May 16th 2013 ADOTAS – We’ve asked our esteemed panel of industry thought [...] more »
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013 ADOTAS – Tony Stark aka Iron Man is restless. The [...] more »
- Pandora is First Digital Publisher to Offer e-Business Advertising Integration into Media Buying Platforms May 16th 2013 OAKLAND, CALIF., May 15, 2013 (ADOTAS) — Pandora (NYSE: P), [...] more »
Features
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
- Ads That Look at You: How Eye-Tracking Technologies Will Change the Advertising Game May 15th 2013
-
Loading ...
Reader Favorites
Classifieds
- Print and Web Manager
- SEO Marketing PPC Specialist
- Marketing Summer Internship at Clean-Tech Educatio
- Service Line Manager - Digital Media
- SEO / SEM Specialist
Recent Comments
- Backlinks uk: Within search engine optimisation (SEO), one way links reference hyper-links aiming to a distinct Website
- energy-physics: Media.net is a fantastic ad program. But now a days I cant customize their ads.
- Today’s Burning Question: Impact of Google I/O Announcements? – Adotas | Social Media Strategy Plan: [...] Permalink [...]
- Today’s Burning Question: Impact of Google I/O Announcements?: [...] “What will be the impact of the big announcements coming out of this week’s
