AdSafe Announces 15x Business Volume Growth in the U.K., E.U. Expansion

Written on
Mar 19, 2012 
Brian LaRue  |

ADOTAS – Today, brand protection and ad engagement measuring company AdSafe Media announced the extent of its European presence: According to a statement from the company, the volume of its business increased 15 times over in the U.K. in 2011, and it’s partnered with U.K. and E.U. ad networks and DSPs, including 24/7 Real Media, Crimtan, Chango, A&NY Media, NextPerformance and Media IQ. (It also announced its business volume with networks had increased 60-fold in the U.S., where it already partners with 30 of the country’s top ad networks.)

Part of AdSafe’s services involve contextualizing web pages in order to decide whether ad inventory is desirable, and the company added it can now analyze content in English, Spanish, French and German. Naturally, the addition of more languages to the technology’s vocabulary can increase its utility in the international market, from both the advertiser’s side and the publisher’s.

Adotas Senior Editor Brian LaRue has been working in journalism in some form or another for slightly longer than his entire adult life, having won his first SPJ (Society of Professional Journalists) Award while he was still in high school. Prior to joining Adotas, he served as a reporter, editor, columnist, critic and blogger, mostly for a number of daily and weekly newspapers scattered around his native Connecticut. In his off hours, Brian maintains an active parallel life as a musician and music blogger.

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