Video: Facebook IPO Comes to “The Future of Engagement”
ADOTAS – In the latest edition of his video series, The Future of Engagement, marketing consultant Murray Newlands (head of Influence People) offers a commentary about Facebook’s IPO, which is expected… well, pretty much any second now. In this video, Newlands evaluates what drove interest in the Facebook IPO across various social media channels. Compellingly enough, he found more of the discussion happened on Twitter than on Facebook itself, which he credited to Twitter’s ability to facilitate a certain kind of dialogue. “The social media conversation is all about neutral conversation,” he points out, “which is people literally sharing that news.” He notes the IPO was seen, all in all, as positive news, and he discusses people’s inclination to share positive news. He also poses the question of what Facebook might do with the money an IPO would net for the company. Might it look to acquire another high-profile internet company?
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