Google AdMob Axes Minimum Bids, Targeting Fees
ADOTAS - As of Feb. 15, Google will change its bidding model for cost-per-click (CPC) mobile ads, adapting what product manager Chrix Finne described in a blog post yesterday as “an AdWords-style auction, where the winning price is determined by the quality of the ad and the other bids on that impression; the price we charge will never exceed the advertiser’s bid.” These changes to Google’s AdMob mobile advertising platform will eliminate existing minimum bid requirements and targeting fees. Finne went on to explain this means advertisers could receive cheaper clicks, depending on the inventory in question, and that “high-quality ads will be rewarded with an improved chance at winning the auction” per the law of supply and demand.
These changes put AdMob in a more competitive position among other ad marketplaces (TapJoy announced $0.10 minimum bid last week) and allows even more new advertisers to jump on board the platform.
Nothing is scheduled to change for campaigns that are not CPC.
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What exactly makes an ad “high quality”?
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According to Admob, the “ad quality” is based on the ad campaign’s previous performance. (so I assume this means new campaigns are auto-rated as trash?) and most importantly… “other factors”
Does that clear it up for you?