Video: “Future of Engagement”

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ADOTAS – Marketing consultant and Influence People head Murray Newlands is back this week with another installment of his “Future of Engagement” video interview series. This time, he’s talking with Alex Rowland, CRO of Alphabird, a company that embeds branded video content on websites and then drives traffic to it. Rowland explains how the appealing nature of video for web users makes it a potentially effective form for advertisers. He discusses why a embedding a video might be more effective than linking to an external site, and he discusses places on the web where he’s seen video utilized well and really engaging viewers, who, he points out, may be innately skeptical of an ad pitch.

 

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  1. […] Video: “Future of Engagement” ADOTAS – Marketing consultant and Influence People head Murray Newlands is back this week with another installment of his “Future of Engagement” video interview series. This time, he’s talking with Alex Rowland, CRO of Alphabird, a company that embeds branded video content on websites and then drives traffic to it. Rowland explains how the appealing […] […]

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