ADOTAS – London-based video social video advertising platform Unruly Media announced this morning it had secured $25 million in funding, following the closing of a Series A round. Investors in what Unruly says is the biggest investment round ever for a private social video company include Amadeus Capital Partners, Van den Ende & Deitmars and the British Growth Fund.
Unruly plans to use the funds to expand globally — it already has offices in London, New York, San Francisco, Chicago, Berlin, Paris, Amsterdam, Stockholm and Sydney, and in a phone conversation today, CEO Scott Button cited Miami and Toronto as a couple of other cities the company’s eyeing. In general, he said, Unruly’s looking to reach into continents it hasn’t reached before. The company has “great relationships in North America and Europe, but not [Asia-Pacific],” he explained. “It looks very different over there,” because of a social media landscape that isn’t dominated by Facebook hegemony. Being present in varied geographical locations is important, he said, because “we’ll build up local media relationships on the ground. Our model is to hire teams that are embedded locally.”
“It’s really unfortunate,” Button said of the rogue blogger’s failure to insert a “do not follow” link. “We should have caught it through manual vetting.” As it is, he said, Unruly’s platform is set to scan websites for these kinds of issues. “That’s one of the reasons our platform is so strong and so safe,” he said. “We’ve always been on the leading edge of best practice, and best practice evolves constantly.”
In retrospect, it appears the Chrome blog flap didn’t indicate a broader, systemic issue, and as we’d mentioned earlier, it’s crummy timing for Unruly to implicated just as the company was set to announce its plans for global expansion. In this case, the only thing unruly about the video ad platform was its name.