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Adotas Senior Editor Brian LaRue has been working in journalism in some form or another for slightly longer than his entire adult life, having won his first SPJ (Society of Professional Journalists) Award while he was still in high school. Prior to joining Adotas, he served as a reporter, editor, columnist, critic and blogger, mostly for a number of daily and weekly newspapers scattered around his native Connecticut. In his off hours, Brian maintains an active parallel life as a musician and music blogger.

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Infographic: Who’s Pushing Innovation in Email Marketing?

Written on
Jan 26, 2012 
Author
Brian LaRue  |
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Infographic: Who’s Pushing Innovation in Email Marketing?

ADOTAS – We’re talking about email marketing? Wait, what year is this? I don’t know about you, but I’ve ditched three email addresses because of spam, and I’d wager you derive some amount of pleasure from highlighting and deleting en masse all the emails you know you didn’t ask for.

In a recent meeting with Dave Scott, a self-described “frustrated marketing executive” and the CEO of email marketing management firm Marketfish, we discussed how email marketing might not be so much outdated as it is in need of reform. We still pay attention to messages from lists we actually signed up for — so, by Scott’s point of view, email marketers should get away from list acquisition and a focus on sheer numbers, and toward transparency and retaining customer trust, with a focus on trying to deliver to customers the messages they’d likely want to receive. Marketfish shared this infographic, highlighting a few companies they view as pushing innovation in the email marketing, erm, space — SendGrid, SailThru, Moveable Ink, LiveIntent and (naturally) itself. Whether they’ll all “change the face of email marketing forever” remains to be seen, but they’re definitely in a position to change some perspectives.

Here’s that infographic:

 





Reader Comments.

And of course LiveIntent…the largest planet in the above innovation solar system!

Posted by Dave Hendricks | 4:10 pm on January 26, 2012.

Maybe one should look at another marketing opportunity and that is the emails we all send from our cor-porate email addresses every day. I represent a company that has developed a solution for just those emails and thus this post.
The basic idea behind WRAPmail is to utilize the facts that almost everyone have websites (corporate and/or social network site) and also send emails every day. These emails can become complete market-ing tools and help promote, brand, sell and cross-sell in addition to drive traffic to the website and conduct research. WRAPmail is available for free at http://www.wrapmail.com.
WRAPmail also helps search for missing children with every email sent by incorporating an optional RSS feed from the Center for Missing and Exploited Children

Posted by Rolv Heggenhougen | 8:07 pm on January 26, 2012.

Smooth, LaRue. Sorry about missing the LiveIntent name/link, Dave — I added it to the text before I left the office.

Posted by Brian LaRue | 11:20 pm on January 26, 2012.

I love to hear about email technology — what do these companies do/do differently?

Posted by Jen McGahana | 8:51 am on January 27, 2012.

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