ADOTAS – Earlier today, multimedia entertainment-based social network GetGlue completed a series D round of funding, pulling in $12 million and bringing its total investment to $24 million. RHO Ventures led the round, and prior investores TimeWarner, RRE Ventures and Union Square Ventures all participated.
Last year, GetGlue cleared the two-million-user mark, and just a few weeks ago it announced a bunch of new app updates to allow for easier ways to interact with other users, find social conversations users want and check into content. Right, check into content — GetGlue allows users to check into TV shows, movies, books and music, and to view recommendations, communicate with other users, pick up rewards and discounts, and share what they’re watching or listening to or reading, both in GetGlue itself and across other social networks.
The company said the funding will go towards technology development and new hires: developers, a designer, an engineer, a senior product manager and a marketing manager.