AppNexus Poised for IPO
ADOTAS – AppNexus announced today it had hired a seasoned CFO, Bruce Cooperman (pictured), poising the advertising tech company for an IPO.
Cooperman had previously been CFO of the International Securities Exchange (ISE) and ISE Holdings for over a decade, during which time he brought the ISE to its own initial public offering and eventually, in 2007, to a merger with derivatives exchange Eurex. A Wall Street vet, Cooperman had earlier served as CFO of the New York Cotton Exchange and senior vice president of the Board of Trade for the City of New York.
AppNexus, which helps companies bid on ad exchanges and create their own private exchanges, experienced tremendous growth in 2011, doubling its number of employees (with about a quarter of those new hires coming from the finance and securities backgrounds, according to a release the company issued this morning); opening offices in Seattle, London and Tel Aviv; and citing an 859 percent year-over-year increase in number of impressions. In the release, the company mentioned plans for “aggressive hiring” and new global offices in 2012. Going public would be in line with that approach, and it’s not just pure conjecture that they would — in November, AppNexus CEO and co-founder Brian O’Kelley suggested to Business Insider that going public or going up for acquisition were at least options the company would consider among future plans. In this morning’s release, O’Kelley rather tantalizingly called Cooperman “a perfect fit as we take AppNexus to the next stage.”
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