ADOTAS – TargetSpot, the U.S.’s largest audio advertising network, has announced that it will deliver in-stream audio ads for three new distribution partners – Musicovery, Digitally Imported and AUPEO!. As a result, TargetSpot will largely expand its rapidly growing network in the pureplay arena.
Internet radio, which includes both online-only radio stations and the streamed content of broadcast stations, is one of the fastest-growing online media categories, according to eMarketer. Nearly 40 percent of the U.S. population, or 89 million people monthly, listen to internet radio, and that number is expected to double by 2015. These listeners are highly engaged, with 73 percent changing stations multiple times a day to stay connected to their content experience.
“As consumers’ listening habits dramatically shift online, they are enjoying a variety of stations throughout the day, and advertisers face the ongoing challenge of trying to reach an increasingly fragmented audience,” said Eyal Goldwerger, CEO of TargetSpot. “With TargetSpot’s widening network of distribution partners, advertisers can reach their desired target audiences whatever their listening preferences may be.”
Musicovery allows advertisers to target by mood. Digitally Imported reaches millions of electronica and dance music fans. AUPEO! makes recommendations based on custom music stations.
TargetSpot’s internet radio advertising network now includes more than 80 radio groups and pureplay online music providers, with thousands of music, talk/news and sports channels. Using the TargetSpot network, advertisers can target internet radio listeners based upon a variety of factors, including geography down to the ZPI code level, time of day and personal listening preferences.