Quick Hits: Twitter’s Ad Clientele Grows by 50 Percent, Sony Drops Ericsson, More

Written on
Dec 5, 2011 
Brian LaRue  |

According to Twitter’s chief revenue officer, Adam Bain, Twitter’s advertising client base has grown by a full 50 percent since the spring, up from around 1,600 to around 2,400. Bain revealed the stats during a Business Insider IGNITION conference today. Those numbers (and the fact that a one-day promoted trending tweet can cost $120,000) help explain why Twitter is expected to pull in $140 million in revenue this year. Another announcement from Bain is that Twitter has an 80 percent advertising retention rate, and that the company’s gearing up to offer a self-service program.

In a BBC program yesterday, Facebook CEO Mark Zuckerberg was asked straight-up whether he considers Google+ “a threat.” He replied, “Google’s a great company, and I think we want to look at and learn from everything that they do. But at the same time, people have shared a lot on Facebook and have already told a lot of their life story on Facebook. And we think that we have, by far, better tools for doing that.” In the strictest sense, Google+ is a threatening gesture, but the question is whether it actually poses any real danger to Facebook. Zuckerberg seems to have said it doesn’t. What do you all think? Leave some comments.

Sony has announced it’s going to drop its Ericsson brand sometime in the middle of 2012. We’ve seen this coming — Sony bought out Ericsson’s 50 percent take in the company in October. A Times of India story quotes Sony executive vice president and head of sales and marketing, Kristian Tear, as saying that as Sony, the company will aim to become a “complete smartphone company.” The name modification, Tear says, will correspond with a significant ramping up in its brand marketing. Sony is the biggest entertainment company in the world, but only holds 2 percent of the world’s smartphone market. The company’s hoping to use its visibility to bulk up its smartphone market share.

It’s funny; we were just thinking about email’s continuing significance in a social-media-obsessed world. Now VisibleGains has chimed in, putting out an infographic that suggests announcements of the death of email is perhaps premature. We can’t exactly ask the CEO of email whether Facebook is a threat, but the numbers kind of speak for themselves. Check out the infographic, and let us know what you think in the comments.


Adotas Senior Editor Brian LaRue has been working in journalism in some form or another for slightly longer than his entire adult life, having won his first SPJ (Society of Professional Journalists) Award while he was still in high school. Prior to joining Adotas, he served as a reporter, editor, columnist, critic and blogger, mostly for a number of daily and weekly newspapers scattered around his native Connecticut. In his off hours, Brian maintains an active parallel life as a musician and music blogger.

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