Quick Hits: Online Video-Watching Soars in China, 10 Billion Android App Downloads, More


While stats that came out yesterday cite television still holds 40 percent of the global advertising market share to the internet’s 16 percent, another new study says that in Chinese cities,  internet users between the ages of 13 and 45 spent more time watching videos on their computers or mobile devices than they spent watching TV. For the 19-to-30 age group, that meant twice as much time watching online video than watching “traditional” TV.

If, while you’re in a terrestrial store and you check a price against Amazon’s listings, then decide to buy whatever product you’re looking at on Amazon instead, you’ll get $5 off, starting on Sat., Dec. 10. The premise is that it’ll drive up usage of Amazon’s bar code scanner app and that it’ll also handily scout prices in order to keep its own more competitive.

According to a new study, only 5 percent of U.S. internet users also use Foursquare or other location apps. And that’s not even to say they use them terribly often: The study checked in on who was checking in at least once per month. But at least people have heard of the technology: The number of adults familiar with Foursquare and its ilk nearly doubled since 2010, jumping from 16 percent to 30 percent.

The 10 billionth Android app has been downloaded, say the folks at Google. Reportedly, the Android Market passed 1 billion app downloads after 20 months, then 2 billion after just five more months. Right now, it claims a billion app downloads per month to 200 million Android devices. Apple beat Android to the 10 billion mark back in January, with about 7 billion of those downloads taking place over the course of 2010.



  1. Marketers seeking to reach the teen to young adult demographic in China should seriously consider incorporating online video on websites like Youku, Sina, Tudou and iQIYI. Online video is gaining popularity at a rapid pace, and will only continue to grow in importance for marketers in the years to come. According to iResearch’s latest data online video market size will grow from 6.27 billion yuan in 2011 to as much as 22.5 billion yuan by 2014 – this same figure increased by nearly 100% YOY from 2010 to 2011. This will certainly be an area to watch.


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