Quick Hits: Facebook’s Finances and Possible New Ad Plan, More on the Forrester DSP Report, Social Sharing Infographic
ADOTAS – Earlier today, Gawker leaked what it claimed to be Facebook’s financial figures as of September 2011, citing an email from “a well-placed mole.” (Incidentally, is there even such a thing as a poorly-placed mole? Wouldn’t that just be some random person who talks too much?) Some key points: $5.6 billion in assets, $3.5 billion in cash or cash equivalents, $4.5 billion in shareholder equity, $2.5 billion in revenue for the year, $714 million in net income, no debt. And an IPO is “widely expected” for 2012. This all comes from an anonymous source quoted by an inherently gossipy publication, so we’ll see about its ultimate veracity. But while we’re tossing around reported Facebook rumors, here’s one of more personal interest to our readers: AllFacebook reports the network might be considering charging advertisers per engagement, rather than per click. Facebook’s conducting a test in which users can retrieve coupons via their email by clicking on premium ad units on the advertiser’s page. And reportedly, Facebook’s explanation of the program to advertisers contains the line, “You will be charged each time your ad is viewed.” So… did you see it?
• There’s a column at iMedia Connection today called, bluntly, “Why Publishers Should Stop Selling Remnant Inventory.” Eric Picard explains how “liquidating all inventory at ‘any price’ is a horrible idea, and has led to many unintended consequences, namely driving a perception of ‘unlimited’ inventory out to the market” — among other things. What do you think? Share your views in the comments section.
• AdExchanger has published an interview with Joanna O’Connell, who led the team of analysts that created the Forrester Wave 2011 report on demand-side platforms that just dropped yesterday. As there’s some murmuring about whether or not Forrester took the right approach in ranking the DSPs, it’s worth a read.
• LinkedIn has rolled out a “polls” feature for LinkedIn Groups. The idea is that it’s a way of asking a question to a group of professionals in your network and having a discussion that’s as easy to participate in as clicking a button, but also has some degree of nuance. Anyone, not just a group manager, can create a poll, but moderators have the option of limiting poll creation to a much smaller segment if they’d like.
• AddThis has a new infographic about this year’s social sharing trends. Indulge in a bit of premature nostalgia and check it out:
No comments yet
Leave a Comment
- Study: Dispop Trumps Google Display Advertising in Side-By-Side Comparison
- Rubicon Project Strengthens Senior Leadership Team With Strategic New Hires
- UPDATED: Is Ex-PayPal SVP The Person Leaving Ginormous ‘Tips for Jesus’?
- Integrate and Silicon Valley Bank Ink $12.5 Million in Secured Financing
- Pixalate Raises $4.6 Million to Bring Free Real-Time Ad Viewability and Fraud Detection to Brands and Agencies
Adknowledge Announces Launch of ‘AdStation International’KANSAS CITY, Mo., November 25, 2013 (ADOTAS) – Adknowledge is pleased to announce the launch of AdStation International, a global [...] more...
- Study: Dispop Trumps Google Display Advertising in Side-By-Side Comparison December 11th 2013 ADOTAS – Lest we forget, Google is an advertising company [...] more »
- Rubicon Project Strengthens Senior Leadership Team With Strategic New Hires December 11th 2013 LOS ANGELES, December 11, 2013 (ADOTAS) – Rubicon Project (www.rubiconproject.com), [...] more »
- UPDATED: Is Ex-PayPal SVP The Person Leaving Ginormous ‘Tips for Jesus’? December 11th 2013 ADOTAS — A New York waiter claims that Jack Selby, [...] more »
- Integrate and Silicon Valley Bank Ink $12.5 Million in Secured Financing December 11th 2013 SCOTTSDALE, AZ, December 11, 2013 (ADOTAS) – Integrate, the first [...] more »
- Pixalate Raises $4.6 Million to Bring Free Real-Time Ad Viewability and Fraud Detection to Brands and Agencies December 11th 2013 SANTA MONICA, Calif.,December 11, 2013 (ADOTAS) – Pixalate, a leading [...] more »
- Opera Mediaworks Reveals 6 Biggest Mobile Advertising Trends of 2013 December 11th 2013 SAN MATEO, Calif., December 11, 2013 (ADOTAS — In a [...] more »
- Survey: Effective Content Marketing Requires 10 or More Posts a Day December 10th 2013 ADOTAS – Marketers all have different opinions about how much [...] more »
- SPECIAL REPORT: Ad Fraud and the Anatomy of a Botnet December 11th 2013
- Survey: Effective Content Marketing Requires 10 or More Posts a Day December 10th 2013
- Sharpen Your Marketing Strategy with Accountable Media December 10th 2013
- Female Game Players are Stealing TV Advertising Budgets December 10th 2013
- Media Consolidation Is Revolutionizing Marketing December 9th 2013
- Digital Media Specialist - Video
- Mgr Channel Planning (Social Media)
- SEO/SEM Analyst
- Manager Planner - Digital Vendor Marketing
- Brand Manager
- Why Social Media Will Live Past their “Expiry Dates”: [...] in social media stock prices. In May 2012, Facebook reported a $35 billion loss
- Chris Zaharias: Very interesting data. All respect due to Google for having built and scaled tools for
- Dick Bennett CEO: Richard, I (and my company)have been on this scene for years. We performed the initial
- CimatronE 11 Provides Italian Manufacturer With Major Gun Drilling Efficiencies | contractor-software.us: [...] SPECIAL REPORT: Ad Fraud and the Anatomy of a Botnet Click fraud, pixel-jacking and