Quick Hits: Carrier IQ Skirts Privacy Controversy, An Infographic on Going Viral, The Value of Counting Clicks


ADOTAS – Carrier IQ, the company that monitors mobile data — and it’s controversial just how personal that data might be — on over 100 million mobile devices worldwide was in hot water over reports that circulated yesterday suggesting it was turning over  users’ data to the FBI (information from Carrier IQ was, according to the FBI spokesperson, “located in an investigative file which is exempt from disclosure”). As of today, though, the burner’s off. An unnamed Carrier IQ rep told VentureBeat the company never shared personal data with law enforcement, stating, “The diagnostic data that we capture is mostly historical and won’t reveal where somebody is and what they are doing on a real-time basis.” Of course, as VentureBeat points out, the FBI might still pull in Carrier IQ data from wireless providers, which is standard procedure, and in spite of the uproar, there was no clear indication the FBI meant they were engaged in any warrantless searching of mobile users. Here’s a 19-page statement from Carrier IQ explaining what the company does, exactly.

AOL is re-organizing into four units, CEO Tim Armstrong announced yesterday: advertising, local services (which includes Patch and MapQuest), the Huffington Post group, and one that brings together dial-up access and web services (Instant Messenger, email and video, for example). Ideally, by pulling internet services together under one umbrella, the company will be able to provide a web experience more closely tailored to an individual.

Digiday published a piece summarizing a panel discussion that took place at the Digiday Agency Conference, and in which Evolve Media CEO Aaron Broder said that “agencies are addicted to retargeting” and “people that click on ads are losers.” — not the customers you’d want, in other words. Check out Broder’s comments and the responses of others panelists. And what do you think? Does the industry need to get over measuring clicks, or are they a worthwhile measurement? Let us know in the comments.

Back in the day, everyone dreamed of becoming famous. Now, instead, we all dream of going viral. The problem is, not everything we throw online deserves to go viral, and even less can go viral by virtue of its own design. So how does anyone manage to achieve the elusive, misunderstood quality of virality? ProBlogger has released and shared a detailed infographic explaining how virality works and looking into the qualities of truly viral marketing campaigns. It’s worth checking out if you need or want a refresher.


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