ADOTAS – Interactive media and marketing trade publication and event producer iMedia announced the winners of its first iMedia Agency Awards today. Collecting nominations and votes from visitors to the iMedia website and attendees of its sponsored events, the 10-year-old publication granted awards in ten categories.
The Agency of the Year nod went to Questus, a firm that’s going so far as to producing a documentary on the challenges it and its peer advertisers face (there’s a clip on the iMedia website). Starcom won for Campaign of the Year, for their social media campaign for ESPN, pumping up the 2011 NFL draft at a point when negotiations were fraught between NFL players and owners and the season’s sheer existence seemed questionable. Other winners were Ignition Interactive for Digital Boutique Agency of the Year, AKQA for Most Innovative Agency Website, Media Storm for Best Agency for Video, The Hyperfactory for Best Agency for Mobile, 22Squared for Best Agency for Social, Razorfish for Best Agency for Out-of-Home, Digitas for Best Agency for Integrated Media and iProspect for Best Agency for Search.