IAB Report: Online Advertising Revenue Soars, Up 22 Percent in Third Quarter


ADOTAS – Online advertising revenues in the U.S. hit $7.88 billion for the third quarter of 2011, representing a 22 percent increase over the same period in 2010, according the most recent IAB (Internet Advertising Bureau) Revenue Report. These figures also show a 2.7 percent growth spurt from the record-setting revenues of the second quarter of 2011.

Randall Rothenberg, president and CEO of the IAB, stated, “Brand marketers recognize that their messages need to be where their consumers are spending time – and that is increasingly in digital media. Digital marketing has delivered the kind of results that have made more marketers stand up and take notice, as these latest numbers clearly demonstrate.”

“Beyond the impressive year-over-year growth of 22 percent seen during the third quarter of this year, the ongoing increases in internet advertising revenues points to a new paradigm within the advertising world — one in which digital is taking a bigger seat at the table,” said David Silverman, a partner at PricewaterhouseCoopers LLP. “Moreover, even with a softened economy, digital advertising is making tremendous gains.”

The IAB sponsors the IAB Internet Advertising Revenue Report, which is conducted independently by the New Media Group of PricewaterhouseCoopers. The results are considered the most accurate measurement of interactive advertising revenues because the data is compiled directly from information supplied by companies selling advertising on the internet. The survey includes data concerning online advertising revenues from web sites, commercial online services, free email providers, and all other companies selling online advertising.



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