Google Is the Top Search Engine of 2011, “Facebook” the Top Search

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DM CONFIDENTIAL – According to the latest figures from comScore, Google lost market share, but still finished with nearly two-thirds of search queries conducted in the U.S. in November. Separate numbers from comScore show that “facebook” remains the top search term.

Google finished November with 65.4 percent of explicit core search queries in the U.S. in November, according to comScore. This was a 0.2 point drop from its 65.6 percent share in October. Yahoo finished with 15.1 percent of the market, down 0.1 percentage point from its 15.2 percent share in October. Microsoft Sites handled 15.0 percent of search queries in November, up 0.2 percentage points from its 14.8 percent share in the previous month.

Combined, Yahoo and Microsoft (i.e., Yahoo-Bing) accounted for 30.1 percent of the U.S. explicit core search market in November, up from 30.0 percent in October. Ask Network finished November with 2.9 percent of the search market, unchanged from its share in October. Meanwhile, AOL Inc. finished with 1.6 percent of the market in November, up 0.1 percentage point from its 1.5 percent share in October.

comScore notes that “Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.”

In November, U.S. searchers conducted 17.9 billion explicit core searches, down about 1 percent from the 18.1 billion searches conducted in October. Google accounted for 11.7 billion of these searches. comScore also shared its “Powered By” numbers, which found that 67.6 percent of searches in November carried organic search results from Google, down 67.7 percent in October. Meanwhile, 26.7 percent of searches were powered by Bing, up from 26.1 percent in October.

According to separate numbers from Experian Hitwise, “facebook” was the top overall search term during the four weeks ending Dec. 10, with 3.59 percent of search clicks. “Youtube” was second with 1.14 percent of search clicks, followed by “craigslist” with 0.59 percent, “facebook.com” with 0.46 percent and “ebay” with 0.42 percent.

According to Google Zeitgeist 2011, Rebecca Black was the fastest-rising global query in 2011, followed by Google+, Ryan Dunn, Casey Anthony, “Battlefield 3,” iPhone 5, Adele, Tepco, Steve Jobs and iPad 2.

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