Adotas

Where media buyers start online







News

Forrester’s DSP Report Released

Written on
Dec 14, 2011 
Author
Brian LaRue  |
Share
Forrester’s DSP Report Released

ADOTAS – Forrester Research released its greatly anticipated 2011 report on seven DSP vendors today. The report named MediaMath, Turn and DataXu leaders in the field, based on how they matched up to 48 criteria, including, as the summary put it, “breadth of their media access, the depth and acumen of their audience management capabilities and their expertise in algorithmic optimization.” Google’s Invite Media placed well, with the report citing its “intuitive and easy-to-use self-serve offering,” but ultimately Forrester determined the top three had more features to offer. AppNexus, X Plus One and LucidMedia Networks each had its merits, per the report, but lacked focus or breadth of features and resources.

We’ll be taking a closer look and boiling down the data shortly. We’ll keep you posted.





Reader Comments.

Leave a Comment

Add a comment

Tags: and
Article Sponsor

More News



  • Once Facebook goes public, what's the most important thing it'll need to do in order to live up the expectations of its real value?

    View Results

    Loading ... Loading ...

Latest News

News Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...


Adotas Partnership