inplace-infolinks
Forrester’s DSP Report Released
ADOTAS – Forrester Research released its greatly anticipated 2011 report on seven DSP vendors today. The report named MediaMath, Turn and DataXu leaders in the field, based on how they matched up to 48 criteria, including, as the summary put it, “breadth of their media access, the depth and acumen of their audience management capabilities and their expertise in algorithmic optimization.” Google’s Invite Media placed well, with the report citing its “intuitive and easy-to-use self-serve offering,” but ultimately Forrester determined the top three had more features to offer. AppNexus, X Plus One and LucidMedia Networks each had its merits, per the report, but lacked focus or breadth of features and resources.
We’ll be taking a closer look and boiling down the data shortly. We’ll keep you posted.
[…] published an interview with Joanna O’Connell, who led the team of analysts that created the Forrester Wave 2011 report on demand-side platforms that just dropped yesterday. As there’s some murmuring about whether or not Forrester took […]
[…] platforms today. (This announcement comes three weeks after the research firm released its 2011 report on demand-side platforms.) According to a statement from Forrester, the company applied 34 criteria to the platforms it […]
[…] creates what it says is the largest network of local service centers for any DSP. DataXu recently nabbed a top ranking in Forrester Research’s 2011 report on DSPs, while Mexad operates offices not just in London, but also in five nations on the European […]