$35 Million in Funding for Content Recommendation Platform Outbrain
ADOTAS - Content recommendation/discovery platform Outbrain announced today a whopping $35 million in funding, following the close of its Series D funding round and bolstered the most by Index Ventures. Prior investors Carmel Ventures and Lightspeed Venture Partners also pitched in. Outbrain now has a total of $64 million in financing. According to a statement issued by Outbrain this morning, the company has grown 600 percent in the past 18 months.
That’s a crazy amount of growth for a company most people outside the tech world have never heard of, but Outbrain’s presence is extremely broad. The company creates widgets that online publishers can add to the bottom or side of a post, recommending other content the reader might want to check out. There’s a set of links to other pages within the same site, and there’s a set of off-site links (paid for by Outbrain’s buyers, and publishers can share some of that revenue when they send their readers to another site). What Outbrain does is popular both as technology and as a business model, and today its widgets are found on 3 billion pages throughout the internet, building up an estimated 23 billion links per month. You’ve seen Outbrain’s work on the websites of CNN, MSNBC, Reuters U.K., Newsweek, The Chicago Tribune, Slate, USA Today, Fox News, Sky News, Hearst, Future Publishing, Hachette Filipacchi Media, Mashable and AllThingsD, among others.
At the same time, Outbrain announced Index Ventures partner Dominique Vidal would be joining the Outbrain board of directors. In the past, Vidal’s been the CEO of Yahoo! Europe, and he co-founded the retail price comparison search engine Kelkoo.
It’s been a good day or so for multi-million dollar funding. For one thing, mobile local advertising network xAd announced $9 million in funding yesterday, led by Emergence Capital Partners, and with an assist from Silicon Valley Bank and existing investors SoftBank Capital and Palisades Ventures. For another, hyperlocal data company PlaceIQ announced it had raised $4.2 million to build up its index of location profiles, with U.S. Venture Partners in the lead, and Valhalla Partners joining prior investors IA Ventures and kbs+p Ventures. Something to keep in mind if you’re still looking for something to give that special someone — er, startup — this holiday.
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