Verizon’s Making Money Off Your Data, So Why Not Get a Better Deal?
“We may combine this information in a manner that does not personally identify you and use it to prepare aggregated business and marketing reports that we may use ourselves or share with others for their use. We may also share location information with other companies in a way that does not personally identify you so that they may produce business and marketing reports. You have a choice about whether your information is included in these reports.”
Verizon’s announcement is at the heart of CNN’s coverage of wireless carriers’ use of mobile data for revenue purposes. “Your Phone Company Is Selling Your Personal Data,” is full of the hyper-paranoid sensationalism I typically expect from the likes of The Wall Street Journal, including headers like “Why Apple and Google Need to Stalk You.” (That’s similar to how Danzig needs your skulls.) As much I love copy editors, I can imagine they’re responsible for such language — a header is supposed to grab your attention, and what catches your eye more than phrases like .
It’s not that the article headline is untrue — all the wireless carriers drive revenue through data selling — it’s just that the tone of the piece makes it sound like carriers are running some kind of back-alley data-selling operation, whispering at passing advertisers things like: “Psss — wanna hit this chick with a cupcake coupon when she’s at the bakery? She’s there right now, hurry!” (There are ways to do that kind of couponing transparently and on an opt-in basis — through check-in services like Foursquare and third-party startups like LocalResponse.) That kind of rhetoric is ultimately distracting — the issue shouldn’t be about “privacy” but true consumer benefits for data sharing.
You shouldn’t be freaked out by Verizon’s announcement: unless you’re completely oblivious to the online data game, as soon as you turned on your smartphone, you should have figured your browsing data, app usage and location data was being monitored/collected by your wireless company. Anyway, it’s included in the privacy policies of all the major U.S. carriers, though Verizon seems to be the only company with an easily identifiable opt-out link, which might make it the most consumer-friendly national carrier. (However, just like “Internet privacy,” “consumer-friendly wireless carrier” feels like a royal oxymoron.)
Sure, Verizon could try to get you not to opt out (is that a double negative?) by selling you on the consumer benefits of more relevant advertising guided by its marketing reports, but that’s like trying to boast about the new air freshener included in the sale of a 20-year-old car.
It’s consumer data that Verizon is gaining revenue from, so why don’t they pass it back to consumers? For example, a cheaper data plan if you agree to let your data be collected. Not only is that fair, I bet it can win Verizon some switch overs from carriers that currently offer their users no way (or at least no easy way) to opt out.
Not only would the above transaction be transparent, it would be opt in. It’s about consumers realizing the value of their data and taking control — as well as businesses empowering their customers. It’s something Internet maven Esther Dyson has been suggesting for a while.
Hey, you know who else gets revenue by selling your personal information? The federal government and state governments. Just putting it out there.
- Pingback from online money maker – Latest [online Money Making News] | Big Money Makers Organization
- Pingback from » Verizon's Making Money Off Your Data, So Why Not Get a Better Deal? Deducted – Best Blog : Onimia gorup blog
Leave a Comment
- Marketo Signs Definitive Agreement to Acquire Insightera, Extending Leadership in Multi-Channel Relationship Marketing
- Rakuten MediaForge Chooses LiveRamp To Bridge Gap Between Customer Databases and Online Marketing for Brands
- VisualDNA Integrates with Adap.tv, Advertising.com, DataXu, Krux & Rocket Fuel
- Simpli.fi Closes $16MM Round of Series B Funding
- MyCityWay Partners with USA TODAY to Launch Vegas-Themed App
Adknowledge Announces Launch of ‘AdStation International’KANSAS CITY, Mo., November 25, 2013 (ADOTAS) – Adknowledge is pleased to announce the launch of AdStation International, a global [...] more...
- Marketo Signs Definitive Agreement to Acquire Insightera, Extending Leadership in Multi-Channel Relationship Marketing December 12th 2013 SAN MATEO, Calif., December 12, 2013 (ADOTAS) – Marketo , provider [...] more »
- Rakuten MediaForge Chooses LiveRamp To Bridge Gap Between Customer Databases and Online Marketing for Brands December 12th 2013 SALT LAKE CITY, December 12, 2013 (ADOTAS) — Online marketers [...] more »
- VisualDNA Integrates with Adap.tv, Advertising.com, DataXu, Krux & Rocket Fuel December 12th 2013 LONDON, December 12, 2013 (ADOTAS) – Audience insights company VisualDNA [...] more »
- Simpli.fi Closes $16MM Round of Series B Funding December 12th 2013 FORT WORTH, TX., December 12, 2013 (ADOTAS) – Simpli.fi, an [...] more »
- MyCityWay Partners with USA TODAY to Launch Vegas-Themed App December 12th 2013 NEW YORK and MCLEAN, VA., December 12, 2013 (ADOTAS) – [...] more »
- Study: Dispop Trumps Google Display Advertising in Side-By-Side Comparison December 11th 2013 ADOTAS – Lest we forget, Google is an advertising company [...] more »
- Rubicon Project Strengthens Senior Leadership Team With Strategic New Hires December 11th 2013 LOS ANGELES, December 11, 2013 (ADOTAS) – Rubicon Project (www.rubiconproject.com), [...] more »
- 5 Mobile Strategies to Make Marketers Merry During the Holidays … and Beyond December 12th 2013
- Gone In 10 Seconds: How the Pioneers of Snapchat Marketing Use the App to Build Their Brand December 12th 2013
- SPECIAL REPORT: Ad Fraud and the Anatomy of a Botnet December 11th 2013
- Survey: Effective Content Marketing Requires 10 or More Posts a Day December 10th 2013
- Sharpen Your Marketing Strategy with Accountable Media December 10th 2013
- Digital Media Specialist - Video
- Mgr Channel Planning (Social Media)
- SEO/SEM Analyst
- Manager Planner - Digital Vendor Marketing
- Brand Manager
- Why Social Media Will Live Past their “Expiry Dates”: [...] in social media stock prices. In May 2012, Facebook reported a $35 billion loss
- Chris Zaharias: Very interesting data. All respect due to Google for having built and scaled tools for
- Dick Bennett CEO: Richard, I (and my company)have been on this scene for years. We performed the initial
- CimatronE 11 Provides Italian Manufacturer With Major Gun Drilling Efficiencies | contractor-software.us: [...] SPECIAL REPORT: Ad Fraud and the Anatomy of a Botnet Click fraud, pixel-jacking and