Study Conducted To Determine Where 2012 Election Ad Dollars Should Go


ADOTASBizo has partnered with Vizu to conduct a joint campaign to characterize, in real time, the party alignment and political donation plans of business executives, a highly coveted audience for presidential hopefuls in the 2012 election.

The display campaign data reveals business audiences and small business executives in particular are a critical group for candidates to understand and tap for votes and donations. Nearly 40 percent are identified as independent or unaffiliated voters, and as they’re nearly 27 percent more likely to donate to a political cause than their big business counterparts are, small executives comprise a key group of influential people that will be pivotal to success in the 2012 elections.

Key highlights from the study include:

Republican or Democrat? Neither!: More than 36 percent of business executives do not affiliate themselves with Republicans or Democrats.

Small business executives are independent thinkers: With small business executives 20 percent more likely to identify themselves as Independents versus large business executives, it is a large group of voters that can be swayed with the right message.

Small companies but deep wallets: Small business executives are 26.6 percent more likely to donate to a political cause than their counterparts at large companies.

Blue Party at the Blue Chips?: 33.8 percent of large company executives claim to be Democrats, while 35.1 percent claim to be Republican.

“It is clear that 2012 will be a record-breaking year for ad spend in the political arena. This data reveals that key business audience segments are up for grabs, and politicians that identify and hone in on these influential undecided voters can reach untapped campaign donations,” said Russ Glass, CEO of Bizo. “As more and more people turn to the internet as their primary source for news and information, the campaigns that best leverage the web as a mainstream channel to reach their audiences will gain an edge against the rest of the field.”


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