Quick Hits: AdReady Employs Collective Insights, Turn Adds Video Capabilities


ADOTAS – At its partner summit today, DSP AdReady introduced Collective Insights, aimed at improving the effectiveness of smaller-budgeted client campaigns that don’t have the spend to ramp up an exchange’s optimization algorithm. Instead, Collective Insights aggregates insight from numerous small campaigns as well as dynamic third-party data to assemble a solid buy strategy out of the gate, accelerate the “learning phase” and quickly deliver mid-campaign optimization recommendations.

DSP/DMP Turn has added support for in-stream and mobile video advertising capabilities into Turn Media Platform. Integrations with video inventory outlets such as Adap.tv, AdBrite, BrightRoll Exchange, DoubleClick, LiveRail and SpotXchange makes for a jolly supply of inventory for platform users to target through real-time bidding.

Aiming to set some standards in the ad verification space, the Interactive Advertising Bureau has opened up the public comment floodgates for its “Guidelines for the Conduct of Ad Verification,” developed alongside the Media Ratings Council. For the record, “Verfication sucks!” is not an acceptable comment, though probably a widely held one.

CEO Tim Armstrong says AOL is “heading toward an inflection point of revenue growth.” If I was an investor, that would make me feel so much better about the $2.6 million loss and 6% drop in revenue year over year in the third quarter. However, that is due to the steadily declining subscription service, which somehow still brings in $87 million in revenue a quarter (half of what it was hauling in last year). Display advertising, which is the horse Armstrong has bet the AOL farm on, was up 8% YOY on a global scale, bringing in $318 million.

When fivefold and tenfold aren’t good enough, you best head to Twelvefold Media, the new name taken by BuzzLogic following the launch of its Spectrum contextual targeting platform.

In addition to 17 partners announced last month, Kantar Video added four more companies to its Videolytics Preferred Partners program: Kultura, Panache, Tube Mogul and Vindico. The latter three will expand Videolytics capabilities regarding paid video advertising (the -rolls and in-stream overlays).

Rabbit Punches

At f8 a while back, Facebook CEO Mark Zuckerberg (actually, a far-too-charismatic impersonation by Andy Samberg) announced the Slow-Poke — a Facebook poke that took 24 hours to get to the recipient, allowing the poker the opportunity to change his/her mind about the gesture. Appropriately taking its time, Ifeelgoods, which we profiled the other day, has introduced an actual Slow-Poke Facebook app, along with a list of people you should think twice about poking (best friend’s sibling, hot coffee shop girl, guy who never called you back, etc.)

Social marketing agency Media Logic announced version 3.0 of its Zeigeist & Coffe real-time client collaboration platform.

Online and mobile ad signup platform Pontiflex has introduced its AppLeads Smart SDK , which includes support for universal applications iOS 5 and Android tablets like Amazon’s Kindle Fire, the Samsung Tab and the Motorola Xoom.

Video advertising platform BrightRoll is connecting digital video ad analytics with offline purchase behavior from Nielsen Catalina Solutions for it’s new Shopper Connect marketing and measurement tool.

Mobile shopping assistant ShopSavvy has partnered with mobile shopper ad network CheckPoints.



Please enter your comment!
Please enter your name here