Off-Duty: MediaMind Rich Media Awards


ADOTAS – This past Wednesday, my evening unofficially started at a comic book store in Brooklyn, where my roommate, an illustrator and comics guy, was celebrating the release of of his new title. I bounced fairly early to make it to MediaMind‘s tenth annual Rich Media Awards party at Crimson in midtown Manhattan, and in a borderline hyperreal moment, I found myself in at atmosphere very much like an actual comic book. Keeping with the theme “Superheroes of Rich Media,” a good number of attendees had taken up the challenge to dress in superhero regalia — and if anyone had inadvertently forgotten a costume at home, there were ample capes kicking around, and speech bubble-shaped signs on hand for photo ops. A particularly buff Batman emceed the awards ceremony, and even though I was more or less in Clark Kent mode, it was still a pretty super time, and a welcome way for everyone to kick up their collective heels following a day of sensory overload at ad:tech.

While the whole party seemed to go by in a, erm… a Flash, here’s the part that lasts — this year’s winners, selected from over 100 campaigns:

People’s Choice: Personal PC StoreCrispin Porter + Bogusky, Microsoft Windows, Universal McCann

Smartest Ad (Americas): White CollarGlow Interactive, USA Network, Ignited

Smartest Ad (EMEA): Specsavers 2011 — Specsavers, MEC, infinite corridor @Annex

Smartest Ad (Asia Pacific): Yellovator — Clemenger, Millipede, Yellow Pages, OMD Melbourne

Smartest Homepage Customization: Allstate Mayhem — CBSi, Leo Burnett, Starcom

With the exception of the People’s Choice category, for which voting was open to the public, the awards were selected by a panel of international industry experts. Check out previews of those winning ads here, and check out photos of the party below (courtesy of MediaMind, naturally).





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