Off-Duty: ChoiceStream CRUNCHes Out a Good Time

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ADOTAS – Representatives from 24/7 Real Media, Flixster, LivePerson and more ventured to Tribeca to join a ghoulish Halloween-themed soiree hosted by ChoiceStream. The audience targeter was both celebrating the early results of its recently released CRUNCH platform as well as educating attendees further about the product.

CRUNCH blends Choicestream’s 10-year supply of proprietary intent data with third-party data from partner companies to create audience segments, and then target them using real-time bidding (courtesy of an AppNexus partnership). Word on the street is the company will be introducing some hot new features around the ad:tech NYC conference… Which is next week! Oh my…

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