Google+ Finally Has a Pages Feature

ADOTAS – After months of promises, promises, Google finally announced today it’s launching Google+ Pages, and in so many words, this means Google+ now offers users something equivalent to Facebook Pages.

Back in August, Mashable’s Zeny Huang made a few predictions about how Google+ might trump Facebook, from an advertiser’s perspective, once it unveiled this inevitable feature (citing the benefits of Google’s search opportunities, customization and analytics, and of its ability to learn from Facebook’s successes and mistakes).

Right now, at least, the massive popularity of Google search is a boon for Google+ Pages — stick a plus sign at the beginning of your Google search, and you’ll be directed to any Google+ page pertaining to your search subject. As this function plays out, what do you see Google+ Pages offering that Facebook Pages don’t?