BlueKai Explores Future of Online Holiday Shopping


ADOTAS – Data marketplace/DMP BlueKai is looking into the past to predict the future of online holiday shopping — taking a look at the trend over the last few holiday seasons, the company finds that consumers are increasingly hopping into the sales funnel via search marketing. Also notable, online transactions jumped by 83% while average order size fell by 8%, suggesting consumers are diversifying and online shopping at an increasing number of outlets. It’s all laid out colorfully below.


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