Black Friday 2011 Sets New Records
ADOTAS – The holiday shopping season has begun and has had more shoppers and dollars turn out than ever before. According to ShopperTrak – the world’s largest provider of retail and mall foot-traffic counting services – Black Friday sales increased 6.6% over the same day last year. This represents $11.40 billion in retail purchases and the biggest dollar amount ever spent during the day. Retail foot-traffic rose accordingly, increasing by 5.1% over Black Friday 2010.
“Black Friday is the biggest shopping day of the year and the traditional start to the holiday shopping season,” said ShopperTrak founder Bill Martin. “Despite our sluggish economy, shoppers proved they are looking for value and ready to buy if given a good customer experience.
“This is the largest year-over-year gain in ShopperTrak’s National Retail Sales Estimate for Black Friday since the 8.3 percent increase we saw between 2007 and 2006. Still, it’s just one day. It remains to be seen whether consumers will sustain this behavior through the holiday shopping season.”
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