ADOTAS – In an effort to trump its largest competitor, Google, Microsoft has licensed the characters from “Rudolph the Red-Nosed Reindeer” for the holiday marketing campaign for its Bing search engine. Who doesn’t love weird Yukon Cornelius?
Google has also been making advertising efforts all year with emotional ads for the Chrome browser. Both companies are pulling out all the stops for the holiday season as more shopping is going online, which affects advertising views – the bread and butter of the search empires. Also, advertisers are willing to pay a premium for ads as their ROI will be higher than any other time of the year.
Peter Daboll, CEO of Ace Metrix, made an observation to the AP about the effectiveness of well-done commercials, saying, “It’s instructive that these companies who are all about the internet and doing things in real time are actually doing these emotive ads on TV.”