ADOTAS – The Web Marketing Association judges choose the best advertising campaigns in 86 industries as part of their tenth annual Internet Advertising Competition (IAC) Award, the only awards dedicated to online advertising alone.
William Rice, president of the Web Marketing Association, stated, “Sometimes great ads just don’t see the light of day. It may be the client thought the concept too risky, of the budget got cut, or the work was done on spec, but the ad is really creatively outstanding. The IAC Awards provides an opportunity to show the world your expertise in these ads, even when it was not used commercially. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects.”
The 2012 IAC Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing internet advertising. The deadline for entry is January 31, 2012, and winners will be judged on creativity, innovation, impact, design, copywriting and use of the medium.
In 2011, among other winners, Doremus won Best of Show Ads the client did not pick, Epic Media Group (Creative by Epic) won Best Health Care Ads the client did not pick, CBS Radio Detroit won Best Hotel and Lodging Ads the client did not pick, Cessna Aircraft Company won Best Other Ads the client did not pick, CBS Radio Detroit won Best Restaurant Ads the client did not pick, and Doremus won Best Technology Ads the client did not pick.