ADOTAS – A group of newspaper publishers and other media companies, which includes The Hearst Corporation, are collaborating to sell more ad space, focusing on users looking for online deals.
Eight companies have come together as a joint venture and have acquired Find n Save, a search engine focused on discount offers made by merchants all across the country, according to the original report in the San Francisco Chronicle. Find n Save is part of the larger purchase of Travidia, an online shopping service.
The initial owners of the effort include Gannett Co. and Cox Media Group. Other partners include Hearst, MediaNews Group, McClatchy Co. and the Washington Post Co.