Quick Hits: Alphabird Acquires Media Social, Urban Airship Raises $15.1 Million


ADOTAS – Audience-targeting video syndicator AlphaBird has acquired Media Social, a pioneer in viral video development and social-based video distribution. Back in May, the company acquired PlaceVine and its Brand Integration Platform, technology that matches of agencies and marketers with video content producers for brand integrations.

Mobile application enhancer Urban Airship raised $15.1 million in a Series C round that included salesforce.com and Verizon as well as existing investors Foundry Group and True Ventures. Urban Airship’s funding total now sits at $21.6 million. Last week the company purchased SimpleGeo, a platform for building location-based mobile apps.

StarStar operator Zoove has introduced its first number for instant charitable giving — dialing **HERO (**4376) from a mobile device automatically contribute $10 to the Wounded Warrior Project, which offers support for both U.S. veterans and soldiers on active duty who were injured while in service.

Operative has been tapped by news outlet The Guardian to merge its print and digital ad businesses. Across its digital and print properties, The Operative.One platform will be the Guardian’s single system for sales, ad operations, billings and cross-platform product initiatives.

According to Technorati’s 2011 State of the Blogosphere and Social Media Report, two-thirds of bloggers are writing about brands, but the communication between the two parties sounds a bit icy: 60% of that group claim they are treated less professionally by brand representatives compared to traditional media while fewer than 20% think brands provide valuable information. Even worse, about 20% of bloggers say that brands are asking them to compromise their credibility or content standards.

Euclid Elements emerged from stealth with $5.8 million in from a Series A round of financing led by New Enterprise Associates with additional participations from Harrison Metal, Triple Point Capital and other investors. Cofounded by COO Scott Crosby (one of the main brains behind Google Analytics), Euclid’s “real-world” analytics allow brick and mortar retailers the ability to understand costumer behavior in a fashion similar to how online retailers analyze site visitors.



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