ADOTAS – You certainly can’t call SkimLinks unambitious — with the release of version 2.0 of in-text affiliate markting solution SkimWords, aims to concurrently increase publisher revenue, improve consumers’ shopping experiences and drive higher-quality traffic back to advertisers.
Piece of cake, right? Well, no, considering that Skimlinks first had to integrate the tech brought over from the recently acquired AtmaLinks. But the result is a fully automated system that semantically analyzes page content for references to the 20 million products in Skimlinks’ database that stretch across numerous categories –including consumer electronics, fashion, beauty, mothering, automotive and lifestyle.
Without interfering with other publisher advertising efforts, Skimlinks enters relevant affiliate links — the coolest new feature in this edition is real-time in-text price comparison, which will make for stronger offers. Check it out:
“The net result for publishers is a more lucrative monetization solution that is also an informative user tool, helping consumers find the prices and retailers for the products they are reading about,” said Skimlinks CEO Alicia Navarro, who also penned a smart piece for Adotas on the challenges of in-text advertising last year. “Our new version of SkimWords achieves the right balance between high yield for publishers and high utility for consumers.”