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Quick Hits: Yahoo Revamps Video Hub, Shows Off New Series

Written on
Oct 4, 2011 
Author
Gavin Dunaway  |

ADOTAS – In the wake of portal rival AOL’s online video upfront with 15 new web series (one with Heidi Klum, one produced by Jennifer Lopez), Yahoo! unveiled eight new web series as part of the rollout of its revamped video hub, which will be a central resource for videos across all of the portal’s content verticals. AOL has Klum, Yahoo!’s got documentary film-maker Morgan Spurlock — the mustachioed maestro behind “Super-Size Me,” “The Greatest Movie Ever Sold,” and “30 Days” has produced “Failure Club” exclusively for Yahoo!. In addition, the portal has signed licensing agreements with Hulu, ABC, CBS (which is notably not involved with Hulu), UFC and Revision3.

• Social enterprise software-maker Buddy Media has opened new offices in Singapore and San Francisco. Leading the Singapore office as the first Buddy Media Managing Director of Asia is Ken Mandel, previously regional vice president of advertising sales and marketplace for Yahoo! Asia Pacific. Heading up the San Fran depot is new Senior Vice President of Western Region (U.S.) Sales Carla Bourque, who boasts senior management experience at the likes of Six Apart (acquired by SAY Media), Nielsen Online, Catalina Marketing and Jupiter Media Metrix.

• Self-serve lead generation and targeted email marketing platform Marketfish has expanded its list acquisition service to direct mail campaigns with Marketfish Platform — Postal Edition.

• Multi-threat ad analytics service Adometry has introduced new optimization tools to its Ad Analytics SaaS Solution Suite that accounts for interactions between display and search that affect conversions in calculating optimization recommendations in accordance with campaign goals (e.g., branding, conversions).

• Web and mobile app publisher network Conduit will provide the 65 million uniques heading to online game website Miniclip with the Miniclip Gamebar, a toolbar the informs users of new and exclusive games as well as enabling sharing with other users.

• After surviving the initiation ritual, including battle with the rancor monster, data marketplace eXelate has been admitted to the ranks of the 12-member Council for Accountable Advertising, which was founded by Cross Commerce Media, MediaMath and TARGUSinfo in March of this year. By the way, the council could use another rancor monster if anybody has a source.

• Cross-platform rich media advertising firm Crisp Media has added 3D, video and animation capabilities to its fixed mobile unit Adhesion — these “sticky” ads stay above-the-fold as users scroll on their mobile devices. In addition, Crisp has also launched a version of the unit for the iPad.

• New MySpace owner Specific Media is planning to market the beleaguered social network as the “Hulu of Music.” Check out the pitch deck on SlideShare.

• Retail search engine and mobile app SaleLocator has introduced an API to offer web and mobile developers up-to-date in-store sales information for more than 1,000 national and regional retailers, including an average of 275,000 deals a day segmented by region and/or category.

• Email marketing provider GetResponse launched List Booster to allow clients to import contacts from 16 different services and mail clients, including Gmail, Outlook and LinkedIn.

• Oh yeah, I think Apple had some kind of announcement. Anybody catch it?





Gavin Dunaway is Editor, U.S. at AdMonsters, a leading trade publication, event producer and service provider for the online advertising industry. Previously, he had been Senior Editor of Adotas, where he arrived after years of ping-ponging around various industry publications. This Washington, D.C. native and George Mason University graduate also enjoys playing electric guitar so loud that the walls shake.

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