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Quick Hits: VivaKi Launches CRM365, Barrett New Prez at e-Dialog

Written on
Oct 12, 2011 
Author
Gavin Dunaway  |

ADOTAS - VivaKi has launched CRM365, a new data-driven costumer relationship management tool designed to assist brands in engaging with customers across the social and mobile channels through the CRM365 Intelligence Platform. The 45-person operation will be led by new CEO Seth Solomons, previously Global CMO of Digitas, and partner with VivaKi digital and media agencies Big FuelDigitasRazorfishStarcomMediaVest Group and Zenith Optimedi.

• Simone Barrett is taking over as president of GSI Commerce email and social marketing division e-Dialog, as former head Joe Gagnon moves to other responsibilities within GSI. Barrett was previously president of GSI Global Marketing Services International, but prior to that held the position of managing director of e-Dialog for 10 years and oversaw expansion into EMEA. In addition, e-Dialog CTO Christian Wright was shifted to general manager of e-Dialog Americas and Luke Griffiths was named general manager of e-Dialog U.K. GSI Commerce was acquired by eBay last year for $2.4 billion.

Targeting service Rocket Fuel has given some gas to the automotive industry with the launch Auto Booster, a tech platform focused boosting efficiency and effectiveness of brand and direct response campaigns in the vertical through audience targeting and circulating campaign insights.

App development and monetization platform Netbiscuits has partnered with cloud optimization service Akamai Technologies to improve mobile site delivery and give clients better device intelligence through the Akamai Intelligent Platform.

The Mobile Marketing Association has published a new whitepaper on explaining the operational nitty gritty and benefits of permission-based marketing. “Building Permission-Based Mobile Marketing” (PDF) was developed in coordination with MMA Task Force members Alcatel-Lucent, Blyk, Gemalto, IMIMobile, Lenco, Maxis, O2, Out There Media, Pontiflex, Telefonica, Turkcell, Velti and Vodafone.

After noting last week that traffic to publishers such as The Next WebTechnorati and PRNewswire had apparently been spanked by Google’s Panda 2.5 search algorithm update, new data collected by SEO anayltics firm Searchmetrics has the company believing Google has rolled back some of these updates. Ten of the 30 domains whose traffic had taken a hit saw an 80% to 90% recovery while another 10 actually surged past their pre-Panda 2.5 levels.

Video advertising platform VINDICO has lured in several new accomplished sales team members. New Director of Agency Sales for the East and Midwest Brooke Horlicke has joined from Google, where she was  senior account director/team lead at DoubleClick. Nicole Early, directory of agency sales for the Western region, was previously director of sales for SocialVibe and has previously held sales positions at CondeNast, Demand Media, CNNMoney.com and CBS Digital. And Senior Account Executive for the Midwest Cole Fischer was last seen managing Midwest sales at AdoTube; he also boasts some time over at DoubleClick. In July, Vindico appointed former NBCUniversal Vice President of Sales Jes Santoro senior vice president of sales.

According to a new survey by customer loyalty strategist LoyaltyOne, 74% of American and Canadian consumers don’t feel they get anything back from sharing personal information with marketers. While 52% agreed that companies use their data to better serve them, 54% expected improved customer service and 55% expected exclusive discounts or offers for sharing info.

Mobile video ad network AdColony, a subsidiary of mobile ad firm Jirbo, las launched AdColony Express, a self-serve HD mobile video advertising platform that it claims can deploy high-quality TV advertising across its growing network in just a matter of clicks.

E-commerce solutions builder Barilliance has introduced a Facebook Fan Page Personalization product, allowing brands to offer Fan Page visitors product recommendations, coupons and user-targeted messaging.





Gavin Dunaway is Editor, U.S. at AdMonsters, a leading trade publication, event producer and service provider for the online advertising industry. Previously, he had been Senior Editor of Adotas, where he arrived after years of ping-ponging around various industry publications. This Washington, D.C. native and George Mason University graduate also enjoys playing electric guitar so loud that the walls shake.

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