ADOTAS – Video ad marketplace SpotXchange announced that absolutely all (100%!) of its video inventory is now available through its real-time bidding API, which it launched last November. The company says that RTB requests have more than doubled since May to 4.6 billion requests in September.
• We’re only four weeks into the 2011-12 football season, but Gannett’s USA Today has teamed up with Facebook on the Super Bowl Ad Meter, which will appear across the social network and USA Today’s online properties. Super Bowl ad fans will be able to view, rank and share their favorite budget-busting corporate messages.
• Chartboost has launched a white-label platform that enables publishers with high-ranking mobile apps to sell interstitial inventory to other developers looking to raise awareness for their mobile apps. The relationships are managed through a dashboard that allows developers to control where their apps are being promoted or which apps are being promoted within their own apps. Creative is completely customizable and can be set up in minutes.
• Demand Media continues its transition to a premium content network with the refreshed Livestrong.com. The site — which boasts 4 million registered members and 22 million monthly U.S. visits by 10 million uniques — is separating content into gender-specific pools and customizing destinations based on the sex of the user. In addition, Livestrong.com has added personalized tools to engage members in reaching fitness goals as well as an advisory board filled with notable fitness names.