Quick Hits: Efficient Frontier and TBG Digital Report Facebook Ads Definitely Performing
ADOTAS – Lots of cool findings in the “Q3 2011 Digital Marketing Performance Report” from Efficient Frontier, including Facebook CPC ads increased 54% between the second and third quarters, while total Facebook ad spend jumped 25%. Also, display spend on the exchanges increased 7% quarter over quarter while tablets accounted for 77% of all retail mobile ad spend in September.
• Maybe Facebook ads are garnering more spend because they’re performing — social media advertiser TBG Digital reports an 18.5% improvement in click-through rates across its five major markets (U.S., U.K., France, Germany and Canada) between the second and third quarters of 2011. Even better, CPC ad rates fell by 10.8%, but CPM rates increased by 7.1%. Brand advertising accounts for 53.7% of all Facebook ads, growing 6.7% quarter over quarter. Read the full “Global Facebook Advertising Report Q3 2011″ here.
• Print-to-digital publishing platform Issuu has launched Adpages, an advertising tool that allows print publishers to instantly turn print ads into digital ones.
• Apparently cofounder and former CEO Jerry Yang is trying to raise funds to make Yahoo! a private little company again. That way he could further screw it up without having to take crap from investors! In addition to private equity firms Silver Lake Partners, Providence Equity Partners and Hellman & Friedman, Alibaba CEO Jack Ma has expressed an interest in buying the beleaguered portal. And, yeah, Microsoft apparently still burns for the one that got away….
• QuinStreet says the upgraded version of its IntelliMatch matching technology for online marketing features twice as many educational programs as well as increased granularity in the classification system. In addition, the latest version of the tech, which provides the base for QuinStreet’s educational marketing efforts by, “dramatically increases” the number of attributes pairing site visitors with academic programs, school locations and education brands.
• Google reports that its +1 recommendation button will soon be featured in display ads running across the Google Display Network, allowing browsers to instantly like — whoa, choice of words… Um, “give a thumbs up” to an ad’s landing page right from the display unit itself.
• Yipit reports that LivingSocial’s Whole Foods offer last month brought $10 million in revenue, and accounted for 4% of the daily deal space’s revenue for September. LivingSocial’s gross revenue grew by 32% during the month, compared to Groupon’s 6%. Also in the findings, AmazonLocal improved its gross revenue by 177% while and Google Offers brought in 236% more cash.
• The first acquisition is always the sweetest: Digital Broadcasting Group just bought digital sports content distributor Digital Sports Ventures, which syndicates NCAA Division 1 athletics video highlights to sports media online and on mobile devices.
• Video asset manager KIT Digital has partnered with video infrastructure specialist Harmonic to improve the efficiency of optimized video delivery across web, mobile and offline channels.
• Online fraud prevention and detection resource 41st Parameter has launched device fingerprinting service AdTruth as a “pro-privacy tracking initiative.” As a first move, the division signed up with the Interactive Advertising Bureau, then announced it honors the Do Not Track technology in Mozilla Firefox. For more details, check out anAdExchanger interview with 41st Parameter Founder, Chair and Chief Innovation Officer Ori Eisen.
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