Off-Duty: Recyclebank Throws Down Green-Style


ADOTAS – Past events thrown by Recyclebank — which partners with municipalities, small businesses and big brands to reward individuals with discounts and offers for everyday green activities such as recycling and reducing energy usage — have featured some pretty notable guests, including former Vice President Al Gore. While Recyclebank’s Ad Week soiree didn’t host any former White House occupants, there were plenty of impressive guests from the corporate world instead.

GAP CMO Seth Farbman, Unilever North America CEO Kees Kruythoff and Winston Eco-Strategies founder Andrew Winston could all be found at Urban Zen (Donna Karan’s nonprofit event space in NYC’s Meatpacking District) on Oct. 5, sipping on organic cocktails and grooving to the styles of DJ Eclectic. Also in attendance were numerous execs from Coca-Cola including, Lou Grill, director of business affairs; Celeste Botorff, VP of Living Well; Alain Robichaud, recycling president; and Damien Basset, KOR.

On a non-party, today the company introduced the Recyclebank Ecosystem, the coalition of brands working with Recyclebank to develop and execute rewards-driven green initiatives. Inaugural partners include Barnes & Noble, Macy’s, MillionTreesNYC, Preserve and UnCommon Goods.


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