MediaMind Seeks Superheroes of Rich Media


ADOTAS – Ah, it’s getting close to that time again — MediaMind’s annual Rich Media Awards will take place on Wednesday, Nov. 9 at Crimson in NYC (RSVP here). The parts I remember from last year’s occasion were pretty spectacular, but I did have several of their special cocktails (that flashed thanks to little digital lights disguised as ice cubes), which lend the memory a certain hazy glow.

But this year will be especially interesting as MediaMind was acquired by multi-channel marketer DG in July, which already owned ad platform Unicast and then acquired Eyewonder from Limelight Networks in late August to complete its “online media powerhouse.” So for the first time, campaigns from former rivals Unicast and Eyewonder are included in the nominees.

Today MediaMind announced the 2011 People’s Choice Awards Nominees:

  • Personal PC Store – Crispin Porter & Bogusky, Microsoft Windows, Universal McCann
  • YellovatorClemenger, Millipede, Yellowpages, OMD Melbourne
  • Amazing YouImmerse Malaysia, Unilever, MindShare Malaysia
  • Pernod-Havana Club 2011Isobar Denmark, Pernod Ricard Denmark A/S – DK, Vizeum Denmark
  • Specsavers 2011 – Infinite Corridor@Annex, Specsavers, MEC
  • White CollarGlow Interactive, USA Network, Ignited
  • Flip the TortillaContrapunto, Gas Natural Fenosa, Media Contacts
  • InceptionCBSi, Warner Brothers, Gamespot/CBS
  • Assassin’s Creed: Brotherhood – Biborg Interactive, Ubisoft

You can review the entries and vote for your favorite here. But act fast as voting closes on Oct. 21.

As for attire for the actual event, this year’s bash is superhero themed, so attendees are encouraged to dress up as their favorite fighters of crime (or evildoers — MWAH HA HA HA!).

Since the party is at Crimson, I may dress up as the Crimson Bolt from this summer’s under-appreciated flick “Super” with Rainn Wilson and Ellen Page. It’s a real expectation-denying yarn about a cuckolded husband who receives a “message from God” to become a costumed vigilante. (Actually, in a wonderfully gross scene reminiscent of writer/director James Gunn’s last movie, comedy-horror flick “Slither,” sharpened tentacles slice open Wilson’s head so God can poke him on the brain.) Yes, it sounds a bit like “Kick-Ass,” but ultimately “Super” is more disturbing due to its gritty cinematography, unsettling imagery, graphic violence  and absolutely nihilistic third act — not for the feint of heart or those with easily upset stomachs.


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