ADOTAS – To help further its goal of becoming “AdWords for Facebook,” Clickable closed a $12 million Series C round of funding with led by American Express with participation from existing investors Union Square Ventures, Founders Fund and FirstMark Capital. The company also noted that strategic individual investors — namely News Corp. Chief Digital Officer Jon Miller and Founders Fund Managing Partner Peter Thiel — will continue their involvement with Clickable.
The investment from AmEx is a big endorsement of Clickable’s solutions, which are integrated into the financial giant’s OPEN platform, providing financial and marketing tools for small and midsized U.S. businesses. In the past year, Clickable has brought OPEN companies comprehensive search marketing platform SearchManager and YourBuzz, which offers a breakdown of brand-related social media activity (including review sites) the ability to instantly respond to consumer comments and comparisons against competitors’ social activity.
Last week, Clickable bolstered its Facebook Advertising Suite through the introduction of the Social ActEngine, which uses a complex algorithm to reallocate budgets to optimize bids on the most engaging and effective campaigns an advertiser is running on the social network. The Social ActEngine joined four other tools added to the Facebook Advertising Suite this year, including a scalable ad builder, media and target libraries, an ad rotator and integration of Facebook engagement metrics with Clickable’s proprietary conversion tracking.
The chief purpose of the funding appears to be building out staff, as Clickable has slew of positions open on its jobs board.