Facebook’s iPad App Latest Entry on “Wall of Shame”?
ADOTAS – I downloaded the finally updated Facebook iPhone app and was pleasantly surprised at the improved functionality. My mind wasn’t blown as there were no earth-shattering added features — just improved navigation and overall usability. I kind of wondered why the social network’s app didn’t look like it does now when it was initially introduced.
I don’t have an iPad (hint, hint Apple — daddy needs some swag) so I have to judge the long-awaited Facebook iPad app by the media reaction. It’s not good: in an article titled, “Facebook’s iPad App Is Here and I’m Bored Already,” Time’s Jared Newman complains that “the lack of integration throughout iOS is a big letdown in light of what other platforms have done with Facebook, and what Apple has done with Twitter.”
That’s the general sentiment in a nutshell — the app looks a lot like Facebook’s website but doesn’t offer a whole lot of functionality based on the operational capabilities of the iPad. Boo — we waited a year and a half for this?!?
However, it’s been suggested in the past that Facebook engineers don’t like playing on other platforms — think about how publishers must integrate Facebook’s API to incorporate social features. The iPad app’s failure to impress would seems to suggest them Facebook kids don’t work well with other tech providers.
To commemorate the latest round of disappointment from Zuck & crew, search marketing firm Wordstream has assembled a disturbingly long “wall of shame,” detailing each and every stumble in the social network’s nearly eight-year existence — from the various privacy hiccoughs to the failed Facebook Lite experiment (Huh? I completely forgot about/ignored that) to the recently shuttered group-buying service.
And yet Facebook still is the most popular website in America. I’d love to see a Wordstream infographic on Google’s footfalls, ending with the recent shutoff of Buzz. In the end, both Facebook and Google offer core products that Internet users can’t give up. However, while Google has successfully expanded despite numerous failures, Facebook still seems wrapped around its social platform. As new social layering technology appears on websites web-wide, will the social network be enough to ensure Facebook’s dominance, and ultimately its survival?
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Hopefully Zuck & crew continue to work on the app to create new features and make it more user friendly.
Louis Slade
Email Marketing Company
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