Welcome Aboard: Babbs to Millennial, Google Taps Spanier for Director of Media


ADOTAS – Isaac Babbs is coming to mobile ad network Millennial Media as its new senior vice president of business development. While Babbs was most recently a vice president and general manager at Qualcomm, he previously served as president of Sorrent (now GluMobile) and cofounded shockwave.com as an executive at Macromedia (acquired by Adobe).

Google has named Joshua Spanier its first director of media. Spanier was previously director of communications strategy at Goodby, Silverstein & Partners.

Social targeting platform 33Across has named Matt Arkin president and Allie Savarino Kline vice president of marketing. Arkin was most recently chief revenue officer at Sojern, but previously served as senior vice president of sales at AOL/Platform A, headed sales and operations for TACODA and filled the role of vice president of sales at MarketWatch.com. Kline was last seen overseeing brand development, marketing, and athlete and celebrity relationships for Brand Affinity Technologies, but also ran the global marketing shop at Unicast for 10 years prior.

Arnold Worldwide named Dave Dugan its first-ever chief commercial officer. Most recently, Dugan had served as president of word-or-mouth marketing company BzzAgent.

Gerry McGoldrick, former senior vice president of marketing at GSI Commerce, has grabbed the CMO role at group-buying/social commerce firm BuyWithMe. GSI was acquired by eBay earlier this year.

Digitas has brought Sarah Montague and Brooke Skinner, formerly senior vice presidents at DraftFCB, to Digitas Chicago and Robert Guay, last seen serving as group account director at Fallon, to Digitas Boston. As senior vice president of marketing, Montague will lead the Kaiser Permanente and Kraft accounts. Skinner will serve as senior vice president of account planning, while Guay will lead the Aflac account as senior vice president of marketing.

Multimedia studio Electus has found a new CEO in Shine International President Chris Grant. Grant will report to founder Ben Silverman, a former NBC bigwig who will still oversee all Electus operations. In addition, COO Drew Buckley’s role has been expanded to all operations, including digital, advertising, finance, mergers and acquisitions and managing the company’s Yahoo, Microsoft and Google relationships.

The Inter/Media Group of Companies announced that Jody Slater has been named senior vice president and managing director of digital unit Inter/Media Interactive. Previously Slater served as executive vice president and managing director of the digital unite of U.S. International Media.

In addition to opening new offices in Los Angeles, San Francisco, Chicago and a sales headquarters in New York, mobile rich media advertising platform GoldSpot Media has appointed Matthew Bryant, former president of Media Buying Services International, to its board of directors.


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