Quick Hits: Underground Elephant Upgrades Platform and More


ADOTAS – Performance marketer Underground Elephant has released version 2.0 of its NeoKeo campaign management platform, which leverages multi-channel campaign analytics to seek out qualified leads in the education, finance, and insurance verticals.

Buddy Media has introduced ConversionBuddy, its social commerce and analytics offering. Powered by technology from the recently acquired Spinback, the solution offers to identify which audience segments share content most frequently as well as generate the most traffic and revenue per share. Last week Buddy Media shared research on effective Facebook marketing strategies through employing data from Facebook wall posts from 85 large global brands.

Appcelerator, maker of the Titanium app development platform, has introduced an Open Mobile Marketplace for app developers featuring back-end services such as modules and add-ons. This includes mobile solutions from ad networks like AdMob, Millennial Media, Greystripe, as well as mobile tech firms Urban Airship, Flurry, Scanbuy and Gamekit among about 50 others.

Opera Software is looking to further expand its mobile services offering through the acquisition of independent app store Handset. The company’s platform supports apps for just about every mobile OS except iOS — Android, Java, Symbian, Windows Mobile, BlackBerry — and builds white-label app solutions for LG and Ericsson. Opera introduced its mobile audience exchange network in July.

According to a new study by SocialVibe (read Adotas’ previous coverage) and KN Dimestore, more than 90% of viewers pay active attention to brand message when interacting with incentivized engagements — say, watching a video ad in exchange for Facebook credits (or airline miles). In addition, brand perception roses an average of 38% following the engagement while those who participated were 161% more likely to visit a brand’s website. Download the full report here.


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