Quick Hits: AOL Adds e-Commerce App to Ad Units and More


ADOTAS – Through its Pictela branch, AOL has introduced the “window shopper” e-commerce app for its premium format units, allowing ad viewers to “try it on,” so to speak. And what happens in the digital window stays in the digital window, as data from the user’s e-commerce experience is not collected by AOL.

While listeners will be thrilled that Pandora has shelved the much-hared 40-hour listening cap, us marketing types will be more interested in the music streaming/discovery service’s HTML5 redesign, which opens a slew of new advertising options, including better cross-platform executions, bigger video ads and enhanced social features.

In addition to its Sneak Peak social analytics service and Engagement Bar, Visibli has launched Follower Intelligence, which enables social marketers to both segment and target their followers. Check out what Visibli’s earlier study questioning whether brands can be rock stars.

Media management system TRAFFIQ has partnered with Nielsen to integrate Nielsen @Plan market information to clients planning and optimizing display campaigns. Check out our July interview with TRAFFIQ Senior Vice President of Sales and Marketing (and regular Adotas contributor) Chris O’Hara on the platform’s many recent additions.

MediaMind and Havas Digital have agreed to integrate MediaMind’s multichannel ad-serving tech with the attribution and analytics capabilities of Havas’ Artemis platform.

Following the summer  launch of GlamCreate, a content management and publishing platform for Glam Media’s 4,000 odd writers, the female-focused vertical content and ad network has acquired social website builder Ning.

Digital marketer Tribal Fusion announced a deeper integration of BlueKai Exchange audience data to enhance clients’ media planning and buying abilities.

Mobile entertainment firm Myxer, which runs ad-supported Myxer.com, introduced Myxer Social Radio, a music streaming service that is integrated into Facebook and selects which tunes to play based on a user’s social graph.

Digital marketing software-maker Kenshoo has upgraded its local marketing platform on the holistic Kenshoo Universal Platform. New features within Kenshoo Local 2.0 are not limited to onboarding and campaign creation tools; support for Facebook, Baidu, and Yandex; multiple conversion event optimization; dimension and category tagging; customizable online reporting dashboards, and flexible scheduled email reports. But wait, there’s more…



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