metaio Displays Augmented Reality Marketing Abilities With Toyota’s Virtual Pop Concert


ADOTAS – File under “must be Japanese”: The 2011 Toyota Corolla is being endorsed by virtual pop star Hatsune Miku in an augmented reality experience from metaio in which she performs a live private concert alongside her favorite car.

Yes, I said “virtual pop star” — Miku is a virtual singer and character created in 2007 by Crypton Future Media using Yamaha’s “Vocaloid” software. Her singing has been used in more than 100,000 user-generated videos, and Toyota has employed her before in campaigns in which she interacts with “real” people (are we really referring to actors and spokespeople as human beings these days?).

Through downloading the Toyota Shopping Tool App for Android or iOS — which is infused with the junaio Plugin, an extension of metaio’s augmented reality browser junaio that overlays interactive digital and 3-D content on top of a mobile view screen — Miku and/or Corolla fans can watch the electric-blue-haired virtual pop star perform a song alongside the 2011 Corolla. The directions don’t seem that difficult:

If you print out the “Toyotag,” you can make Miku sing and dance wherever you want. App users can also use the augmented reality program to shoot photos of themselves with Miku.

“The junaio plugin provides a convenient and efficient solution in taking existing mobile apps and integrating rich, robust AR functionalities like this Hatsune Miku Corolla experience,” says Lisa Murphy, project lead and metaio senior business developement manager. “I am thrilled that we were able to work with Toyota to take the virtual Hatsune Miku and make her a reality. We look forward to working together with Toyota in the future to make augmented reality an integral part of the customer purchasing experience.”



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