E-commerce company Rearden Commerce pulled in $133 million in financing from existing investors American Express and JPMorgan Chase, as well as rookie Citi. Rearden will put the funds toward building out its Deem e-commerce platform. In addition, the company acquired HomeRun.com, a group-buying service as well as a white-label deal platform for consumer websites.
Paid search pro Adchemy raised $61 million Series E round of funding led by Microsoft with additional participation from August Capital and Mayfield Fund. In addition, Microsoft Advertising will begin deploying Adchemy’s IntentMap for Microsoft adCenter customers. Adchemy will use the funding to expand its 160-person staff with 50 t0 8o more employees. Last September we covered the company’s public launch of its WordMap product.
JustFabulous brought its funding total to $62 million with a Series A round of funding led by Gilt Group investor Matrix Partners. The online fashion retail platform will put the monies toward its subscription e-commerce business, which Tricia Duryee of All Things D explains in greater detail.
Consumer data management platform Krux Digital has raised $11 million in a Series B round led by Accel Partners and IDG Ventures. Krux plans to build out its engineering and sales teams in the Bay Area and New York City as well as to accelerate the expansion of its European business.
Creative customization platform Sailthru is $8 million richer thanks to a Series A round of financing led by RRE Venutures with additional participation from AOL Ventures, DFJ Gotham Ventures, Hatteras Funds, Lerer Ventures, Pilot Group, and Thrive Capital. The company will use the cash to boost its presence in the e-commerce, flash sales and publisher markets. Its technology enables brands and marketers to automatically send personalized content to users through email, websites and advertising channels (think display).