ADOTAS – Following success in nine markets, Yahoo! and Gannett Broadcasting are expanding the local advertising partnership they formed back in June to all 19 of Gannett’s broadcasting markets by February 2012.
In addition to the nine Gannett broadcasters selling Yahoo! advertising inventory, all of Gannett’s 81 newspaper sites also sell Y’s advertising inventory and donate local content to be used on Yahoo’s many sites, including the homepage.
Through Yahoo!’s ATP platform, local advertisers working with Gannett can use Yahoo’s audience targeting tools — including geography, user demographics and interests — in buying inventory on Gannett sites, Yahoo sites and the sites of other publications using ATP.