ADOTAS – It may seem like mobile barcodes are omnipresent these days — on posters, magazine ads, t-shirts, etc. — a new survey of 500 adults (over the age of 13) surveyed via social networks suggests that the marketing technology hasn’t yet reached mainstream awareness.
According to market research firm Lab42, 58% of respondents did not know what mobile QR codes were. Forty-three percent of this had no clue what they were while around a quarter said they didn’t have smartphones.
Of the 42% that knew what those Rorschach-like stamps are QR codes, 67% had seen them in magazines, 62% in posters and 40% on billboards or posters. Of those that had scanned a QR code or two, 46% said they did for a discount, while 44% wanted more information on a product or service and 43% were lured to scan out of curiosity. Interestingly enough, 28% said they were inspired by a great ad.