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iOS-Android Battle at the State Level
ADOTAS – In the battle between iOS and Android, the lines have been drawn. Jumptap‘s latest Mobile STAT (Simple Targeting & Audience Trends) report shows that the red states, especially Texas, California and Florida, fancy Android-based systems while the blue states side with iOS.
For now, the victor is Android, continuing to hold the top spot in terms of overall share (no thanks to New England). Coming in at a close second, iOS ads still outperform ads on other operating systems. But New York takes the cake as far as Blackberry use is concerned.
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