/>ADOTAS – Agency-focused performance-marketing platform Acquisio closed a $12.1 million equity financing round led by private growth capital fund Tandem Expansion. The Montreal-based company plans to use the investment to make “massive” increases in its sales and account management staff, as well as open new offices around the globe.
Acquisio gives traditional, digital and search marketing agencies a single integrated dashboard for managing and tracking performance marketing campaigns across channels such as search, display and social media. More than 2,800 users — including agency holding companies like WPP and Omnicom as well as performance marketing operations like Amaze, NetBooster and DAC Group — manage over 7,000 brands via the Acquisio platform.
“Acquisio’s founders and management come from agencies, they understand what it takes to create competitive advantage for agencies, and they’ve built that into their product,” said Sandy Scott, Principal at Tandem. “We’ve watched over the last two years as Acquisio has become the platform of choice for the world’s top advertising and interactive agencies and we have the utmost confidence that our investment will help an exceptional management team further accelerate the company’s growth and success,“